New business-unit for a global FMCG
Global soft drinks leader asked Consultant for help in redefining its consumer interactions and restructuring all related units. Related functions were divided between several units and agencies. Low quality analytics, lack of insights, slow response rate, several subcontractors unable to communicate efficiently with each other.
As-is analysis, providing Client with best practices. Redefined all related functions.
Combined all functions under one process leader.
Provided client with a roadmap for a safe transition to the to-be point.
Project was delivered in close cooperation with a top-tier marketing agency.